MensXP: Welcome To The Newhood | TVCs
MensXP has rolled out five films which covers fashion, grooming, relationships, career and tech with the aim of positioning MensXP as the lifestyle destination for the new-age man.
The campaign 'Welcome to the new hood' has been jointly conceptualised and executed by creative agency, From Here On communications (FHO) and Times Internet’s in-house creative team. The campaign aims to project that being a good man is more important than just being a man. More than just being an alpha, macho, hero or a leader.
The multi-media campaign is led by TV, print and digital and is launched nationally. The films use humour to connect with the audience.
Team Credits:
Creative agency – From Here On Communications (FHO)
Account Management – Mukul Angral
Creative Team – Devdas Nair, Jerin George & Yogita Sharma
Production House – Uncommonsense Films
Directors – Pratik Mazumder & Diksha Grover
Executive Producer – Ashutosh Joshi
Producer – Amit Tripathi
Cinematography - Himanshu Dubey
Production Designer - Vikram Varma
Set Dresser - Punam Boro Kataria
Art Director - Anchal Bhalla
Propmaster - Raju Kumar Das & Kabir
TVC 01 | Grooming
Don't make yourself go through this unnecessary pain. Get the most useful health and grooming tips only on MensXP! There is no one way manhood can be defined. Its codes are ever changing. With our brand new campaign, we're celebrating the man you choose to become.
TVC 02 | Technology
Dropped your phone? Clueless on how to fix it? Look no further, we have all your answers. From tech troubles to gadget reviews and technology trends, MensXP has it all! There is no one-way manhood can be defined. Its codes are ever changing. With our brand new campaign, we're celebrating the man you choose to become. #WelcomeToTheNewHood
TVC 03 | Fashion
TVC 04 | Career
Interviewing for your dream job? Don't give a disastrous interview like Amit Khanna. Keep yourself updated about career advice, innovative ideas for work and much more, only on MensXp (Career)
TVC 05 | Relationship
Up your dating game with MensXP. Get all the relationship advice you need, tips on acing your relationship and much more! There is no one way manhood can be defined. Its codes are ever changing. With our brand new campaign, we're celebrating the man you choose to become.
